Filtered through maple charcoal prior to aging, also known as the Lincoln County Process.We have a beautiful facility in Thompson’s Station and now another in Townsend, and they are nice reflections of our brand. “Even with the pandemic and now supply-chain issues, it still feels like the right thing. “I had a great run at Jack Daniel’s but felt like I should take a shot at starting my own brand or I’d regret it,” Arnett says. Its state roots run deep, with Jack Daniel’s former master distiller Jeff Arnett holding the same duties and title as part of the team behind the new site, which is Company’s second location since its founding in 2020. The trail’s newest location is Company Distilling, which had its grand opening in Townsend in early July. Perhaps the most visible sign of the industry’s evolution, other an ongoing, successful push beginning in 2009 to rewrite pre-Prohibition era of state laws that forbade their existence in most of the state (see sidebar) is the Tennessee Whiskey Trail, which was established in 2017 and now numbers more than 30 distillery stops across the state. These days, instead of being underground operators living in fear of the “Revenuers” breaking up their equipment, Tennessee’s distillers have become a cohesive group of entrepreneurs working to drive economic development and tourism across the state. The foothills of the Great Smoky Mountains have long played host to distilleries, though their grand openings weren’t always accompanied by a news release.
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