![]() Some productions include celebrities and current and former athletes. Blue Wire currently produces 175 podcasts, most involving sports. The studio includes a floor-to-ceiling glass front so the public can watch podcasters at work. Jones said he feels fortunate that Wynn executives tapped him on the shoulder to propose becoming the company’s content producer in a three-year deal. “The Wynn design team is unreal and turned this area into our studio.” “This used to be a jewelry shop,” said Blue Wire co-founder Kevin Jones. It’s located across from La Cave Wine and Food Hideaway in one of the retail corridors linking the Wynn Las Vegas casino with the Wynn Golf Club. Wynn has invested $3.5 million to build a studio on the property and on Thursday, just hours before the National Football League regular season officially began, Blue Wire showed off its studio to the Review-Journal. The studio is designed to bolster WynnBET brand awareness and produce storytelling-based content in partnership with Blue Wire, which has several on-air personalities. ![]() to bring podcasting talent to WynnBET, the company’s sports wagering subsidiary. ![]() One way to do that is to connect the betting public to personalities who eat, drink and sleep sports and have developed a following through podcasts about sports.Įnter Blue Wire, a San Francisco-based sports podcasting platform that in February announced it is partnering with Wynn Resorts Ltd. (Rachel Aston/Las Vegas Review-Journal) isn’t enough just to offer sports betting these days.Ĭorporate executives are finding they need to find different ways to engage an audience. ![]() Blue Wire Studios at Wynn Las Vegas, Thursday, Sept. ![]()
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